Why we collect data in the first place
At it's heart, the internet is simply about communication and information.
We are an online sales and marketing company. Our business is to sell information (ebooks, courses, videos) and software that either enables a user to do something they are unable to do manually or enables them to do it easier.
In our business model, We sell our own digital products and also recommend other digital products that are congruent to the interests of our audience.
We can only do this by offering real value.
But we can't offer any value without communicating and analysing how our business is performing.
This is why we collect and process data.
We do, however, keep that data to an absolute minimum and we have a strict anti-spam policy.
We also do not sell or distribute your information to any unauthorized entity or use any data processor that is not fully compliant with the most stringent of online data protection regulations.
So, let's get into it. The first logical question is....
What data do we collect?
On a basic level, the core data we collect is just a name and email address.
We ask permission to send newsletters via email often in exchange for something of value (a digital product of some kind).
Names and email addresses are also collected when someone purchases one of our products.
We also use tracking on our sites. This is done using tracking pixels and cookies.
How is the data collected and what is this data used for?
Why we collect your name and email address:
How is your data protected?
When you purchase a product or you simply subscribe by filling in a subscription form or getting a free product, your name & email address will be store and processed in one or more professional platforms. Each of these platforms are fully compliant with all of the relevant data protection protocols (including GDPR).
The platforms we use in our business are:
Payment processors & shopping carts
Email platforms for sending permission-based emails
Membership site platforms
Wordpress (using membership site plug-ins)
How you can opt-out
Although we can remove your account on request, please be aware that, If you remove your data from membership platforms that allow access to products you bought, then you will no longer have access to those products.
You can, however, opt out of receiving emails at any time. In every email that is sent, there are two links at the foot of the email. One is to unsubscribe (meaning you will receive no further emails from that list) and the other is to view and update your information. This will automatically remove or change any corresponding data that appears in a specific custom audience in Facebook.
To control what data Facebook collects with regard to adverts and sponsored posts, please visit this page https://www.facebook.com/ads/preferences/
Cookies and tracking.
You can clear cookies in your browser (usually found in "settings" or "clear recent history") and you can also set your browser not to accept cookies. This may, however, impact on the useability of many websites.
As you can hopefully see, we do not gather a lot of uneccessary data or store sensitive information about you.
If, however, this doesn't answer your questions or you want to "be forgotten" please use this form to put in a data information request. Click the button to access the form